BLACKPINK’s Jennie has been raising anticipation for her new album RUBY which will be released on March 7th. Ahead of that, she has been dropping teasers and pre-release music including the song ‘ZEN’ and its music video which is going viral for its highly artistic visuals.
Many pointed out how the finer details in Jennie’s music video made it all the more aesthetic, including details down to her jewelry. The brand that Jennie rocks for some of her jewelry in the video is none other than WUILOJECT.
WUILOJECT is a handmade designer jewelry brand based in Seoul, South Korea. The brand is slowly but surely making waves in the Korean fashion industry, boasting a number of achievements including pop-up events at prominent locations in Seoul and this collaboration with BLACKPINK Jennie’s team.
Jennie wore the WUILOJECT Carving Haircuffs (matt/vintage), Pottery Haircuffs, My Sea 21 Haircuffs (high-polishing/vintage), and The Earth 25 Haircuffs (matt). You can shop for these pieces and more WUILOJECT jewelry here.
The WUILOJECT pieces were mostly used in the vintage style as opposed to silver because of the brightness of her platinum blonde wig. Jennie’s hairstylist Gabe Sin combined these pieces with pieces from other brands as well, sharing the wig design on her social media.


To see the look in action, you can watch the full ‘ZEN’ music video here.
What do you think of the jewelry pieces in BLACKPINK Jennie’s ‘ZEN’ music video? Let us know in the comments!
