Source: https://kpopsingers.com/
The K-pop industry continues to be shaken by the recent developments surrounding NewJeans, HYBE, and Min Hee Jin. Following the shocking live broadcast where the group supposedly voiced their frustrations with HYBE management, netizens have rallied in support of the rookie girl group. Now, an unexpected figure has joined the fray – SINXITY, the former creative director of YG Entertainment who worked with BLACKPINK during their rise to fame.
On September 11th, NewJeans held a live stream that sent shockwaves through the K-pop fandom. While the exact details of the broadcast remain unclear – it was swiftly deleted by HYBE – reports suggest the members addressed their dissatisfaction with the company, potentially voicing specific demands. #방시혁_2주준다_민희진_복귀시켜라 (#BangPD_two_weeks_to_normalize_ADOR) began trending on Twitter, with fans expressing solidarity with NewJeans and calling for HYBE CEO Bang Si Hyuk to grant the group more creative freedom or reinstate Min Hee Jin, the CEO of ADOR, the sub-label under HYBE responsible for NewJeans.
Amidst this online uproar, SINXITY, a prominent figure in the K-pop creative scene best known for his work with BLACKPINK, took a bold stance. He uploaded a screenshot of the alleged live broadcast on his Instagram page, tagging both NewJeans and Min Hee Jin. This seemingly simple act of public support resonated with fans, drawing a wave of appreciation in the comments section.
They expressed gratitude for SINXITY courage:
● “Wow, that’s amazing. It’s not easy to do that.”
● “Thank you. This person keeps supporting us.”
● “That person is really someone to be thankful for.”
Others recognized the significance of his past experience:
● “Isn’t this the person who did that work that BELIFT Lab brought over, saying it was similar? Haha, if I were them, I’d also want to support them even more after seeing that.”
This comment refers to a previous controversy in June 2024, where BELIFT Lab, another sub-label under HYBE, accused NewJeans of plagiarizing BLACKPINK’s iconic tennis skirt and uniform concept. Given SINXITY’s role as creative director for BLACKPINK during that period, his lack of conviction in the plagiarism claims adds another layer of intrigue to his public support.
This isn’t the first time SINXITY has shown his appreciation for NewJeans. While the nature of his support remains unspoken, his actions have sparked speculation and discussion amongst fans. Here are some possible interpretations:
1. Solidarity with NewJeans: SINXITY may simply be expressing his belief in the group’s talent and right to creative freedom.
2. Disagreement with HYBE: Perhaps SINXITY shares some of the frustrations NewJeans voiced during the live stream, particularly regarding HYBE’s management style.
3. Rejection of Plagiarism Claims: His support could be a subtle rejection of the plagiarism accusations levelled against NewJeans by Belift Lab, possibly even hinting at a difference in vision with HYBE on creative direction.
Regardless of the specific motivation, SINXITY’s public support signifies a growing trend. While a single voice may not seem like much, it adds to the growing chorus of fans and industry professionals standing with NewJeans. With Min Hee Jin, the mastermind behind iconic groups like Girls’ Generation and Red Velvet, at the helm of ADOR, this support could be a significant boost for NewJeans as they navigate the complexities of the K-pop industry.
The question now remains – will HYBE address the issues raised by NewJeans? Will Min Hee Jin be able to exercise the creative freedom fans are calling for? And how will SINXITY’s actions impact the ongoing situation? Only time will tell what the future holds for NewJeans, but one thing is clear: their journey into the K-pop landscape continues to be a story with twists and turns that are captivating fans and industry insiders alike.
What do you think of about NewJeans’ bold move against HYBE? Let us know in the comments!